A friend and I went to the Diesel jewelry launch party hosted at the Soho store. It was the typical diesel-ish good-looking crowd, dj’s spinning vinyl, hired models in white tuxes (complete with white gloves and white patent leather shoes) carrying trays to display the chunky silver jewelry. (Although I must admit I kept wishing they were offering shrimp wrapped in bacon and fell for it every time.)

Diesel's New Jewelry Line

Drinks were limited to cosmos, appletinis, champagne and Belvedere with mixers. The vibe was severed because the lights were way too bright, keeping the store-feel and never allowing the guests to sink into party mode. I was easily distracted by all the cool clothes and handbags from the Spring line. And kept wondering if anyone would notice if I slipped off to the dressing room. But I contained myself, sipped my martini and ooh-and-ahhed over the centerpiece of the party- the new jewelry.

The Diesel jewelry line has expanded from just watches to necklaces, bracelets, rings and chokers. Most of it seemed like a heap of jewelry was torn apart then pieced back together using parts from the others; mixing and matching materials and textures. All of it was silver- no gold, copper, leather or cloth. Lots of large links, dog-tag plates, crosses and saber tooth charms. The men’s jewelry was so thick and heavy it looked like it could be a bike lock when not worn around your neck. Overall there were only a few pieces that I liked, but I found nothing to be particularly unique. But go ahead and judge for yourself. Check out the Diesel link to view their new “Cabinet of Visions.”